I had gold that had been in my family for over a century, never worn, and I was extremely skeptical about selling it. I did all the homework — Google searches, stamps, oz vs g, bars, coins — complete overload, jewelry stores vs buyers. I went absolutely ludicrous trying to find the stamp on a few pieces. After all that fuss, Kash spotted it in seconds in the most peculiar way. I was honestly stunned. That’s when I knew I was dealing with true professionals.
401Gold’s advertising was clear, direct, and their prices update with the market every few seconds — exactly what gave me the confidence to walk in, otherwise I had no clue what I was headed for.
Then I met Daniel, and everything became crystal clear. His precise vision, calm confidence, and the way he broke down every step made the entire process feel transparent and controlled. My gold never left my sight. He showed me each machine, each reading, the graphs, the purity levels — and even gave tips for buying gold. He answered personal questions I had about religious items with honesty, sincerity
and real knowledge. He even offered a cold bottle of water.
When it came time to finalize, Kash handled everything smoothly and professionally. And I’ll say it straight — I was extremely pleased and genuinely extremely happy with my final total. It exceeded my expectations and confirmed I chose the right place.
I walked in skeptical and walked out confident, respected, and relieved.
Congratulations on the Vaughan location — wishing the entire team continued success. Sincerely.
Highly recommended!!! Thank you Daniel and Kash for a truly exceptional fun filled experience.

I had a great experience. The staff were very nice and transparent about the quotes, the process, and had a lot of cool equipment for analyzing gold and silver. And asked if we wanted some complimentary water.

Came in and dealt with Kash and Chris and couldn’t be more pleased with the service they provided. They stayed after hours to take the time to educate and inform us of the process and made it very transparent. This is the best place in the GTA to go too for selling gold. Looking forward to going back and becoming life long customers.

Came here and found Chris and Jennifer to be extremely helpful, knowledgeable and kind. Chris handled our transaction but both of them made our experience a 10/10 and will definitely be back in the future.

Being sceptical & wary of big TV ad stores, my first impression of "401Gold" was welcoming & courteous, yet clients may feel safe, secure & valued here. Shop has great modern equipment to check gold components & Govt verified weighing scale.

Kasia is so knowledgeable & friendly, explained everything clearly & gave me great advice which gold pieces, to sell or keep for investment. Her expertise & efficiency was much appreciated, even though I walked in without an appointment & delayed her next client. She is very open about their shop commission & offers excellent gold prices. Everything was well documented in privacy & can be paid in cash &/company cheque.

Would highly recommend this store, definitely sell my other gold pieces & Rolex here. Kudos to you Kasia & my heartfelt thanks for a warm experience.
Elizabeth :)

The best place to check the weight and karat your gold carries. Smooth and fast and guess what!!! First 3 pieces is free

I had gold that had been in my family for over a century, never worn, and I was extremely skeptical about selling it. I did all the homework — Google searches, stamps, oz vs g, bars, coins — complete overload, jewelry stores vs buyers. I went absolutely ludicrous trying to find the stamp on a few pieces. After all that fuss, Kash spotted it in seconds in the most peculiar way. I was honestly stunned. That’s when I knew I was dealing with true professionals.
401Gold’s advertising was clear, direct, and their prices update with the market every few seconds — exactly what gave me the confidence to walk in, otherwise I had no clue what I was headed for.
Then I met Daniel, and everything became crystal clear. His precise vision, calm confidence, and the way he broke down every step made the entire process feel transparent and controlled. My gold never left my sight. He showed me each machine, each reading, the graphs, the purity levels — and even gave tips for buying gold. He answered personal questions I had about religious items with honesty, sincerity
and real knowledge. He even offered a cold bottle of water.
When it came time to finalize, Kash handled everything smoothly and professionally. And I’ll say it straight — I was extremely pleased and genuinely extremely happy with my final total. It exceeded my expectations and confirmed I chose the right place.
I walked in skeptical and walked out confident, respected, and relieved.
Congratulations on the Vaughan location — wishing the entire team continued success. Sincerely.
Highly recommended!!! Thank you Daniel and Kash for a truly exceptional fun filled experience.

I had a great experience. The staff were very nice and transparent about the quotes, the process, and had a lot of cool equipment for analyzing gold and silver. And asked if we wanted some complimentary water.

Came in and dealt with Kash and Chris and couldn’t be more pleased with the service they provided. They stayed after hours to take the time to educate and inform us of the process and made it very transparent. This is the best place in the GTA to go too for selling gold. Looking forward to going back and becoming life long customers.