Canada's Gold & Silver Experts

The best gold/silver shop in town! The boss and his wife are very nice and gentle people. It's really pleasant to deal with them. Will surely come next time!

One of the best places to deal with- professional and reputable.

Had a large deal together and throughout the process, Daniel kept great communication and got the deal done.

Would recommend for large or small dollar value transactions because of the safe environment and ability to get the transaction done fast.

The other great part is, once you are a customer, you can have them check bars for you on site, to confirm your transaction -TOTALLY FREE- really a great thoughtful business that gets how to keep customers

Great place to sell your gold, jewellery! Love the screens and machines to test them right before your eyes. Hundred percent transparency I had a bad experience with “the cash man” 🙄 but now this is my place to go to if I need to sell anytime I recommend them 100 percent !!!!!! Keep up
The good work.

I have been to cash for gold shops in the past it’s always been a poor experience - a feeling that you are going to have to haggle endlessly from a dimly lit cell and not trust the information given.
401Gold was amazing experience, while maintaining high security they have their storefront well lit and have all current metals pricing and related information posted on monitors, they have laboratory grade testing and analysis equipment and conduct all testing and assaying in front of you - no acid test here!
They employ a bench-top XRF (x-ray fluorescence) analyzer to see the complete elemental breakdown of my item and digital scale which I could see the weight as well, nothing is conducted with your item out of the customer view. I was lucky enough to meet the owner during my visit who is very proud of her professional colleagues who made me feel very relaxed about the experience. Do I even have mention that I was very pleased with my payout? I have gone into great detail because everything I have mentioned above is in stark contrast to previous experiences at other metals buyers.

I came to 401 gold to sell some gold I did a lot of research online and this seemed like the most reputable place upon arriving I was greeted by Daniel who was very informative very helpful very honest. I managed to sell some gold with them as I felt like the price was extremely fair or even more than fair as other places did not provide like a pricing online and I felt this place had 100% transparency and I really liked it about it. Prices that you saw online were completely accurate what you saw was what you get and that was what I really liked about this place. I would definitely come back here again to sell gold or if I were in the market of buying any type of commodities this is definitely going to be the place that I would go first. Everything was done in front of you like I said 100% transparency and I feel like you don't get that a lot in the gold selling business which is why I felt there was so much trust and so much honesty here. It was seamless it was fast Daniel was extremely informative and able to provide me with additional information on the gold that I had they were more than willing to do free appraisals and more than willing to give added information or information that was interesting to the item and I feel that you definitely don't get this anywhere else.

This place has the best prices, nicest people that are 100% honest and trustworthy!

I couldn't be happier and give my highest recommendation to anyone looking for a precious metal dealer.

Jennifer helped me with my trade in and she was very transparent, timely and professional. The location is clean, safety secure and welcoming. The information can be found on large monitors while the employee conducts the process right before your eyes only leaving for a copy of your ID and of course to retrieve funds. Highly recommend this location for your trade in needs, they're very forth coming and accurate. Many Thanks!

A week ago I went to sell my gold for the first time. I was scared to walk into this kind of stores with gates and alarms, thus I asked my husband to come along. I was so wrong!! I was greeted by a friendly man with a big smile on his face. (Later, I learned his name is Jack.) He measured my gold pieces carefully and politely. He itemized each one with details, and gave me a total amount of all items. His coworker (I can't remember her name) was friendly too and took her time to explain the process and how they price the gold. At the end I also met a lovely lady named Kash. I notice she cares about her customers and ensures that each of her stores is TTC accessible, etc. She is such a good female entrepreneur. I decided to do business with her because they are honest, respectful and good people. I'm very happy to sell my gold there because of their generous offer as well. Even my husband said the whole process is a wonderful experience. Thank you again to Jack and Kash. I plan to come again in the near future with my other jewelries to sell.

I recently had a passing in the family and inherited a good quantity of gold. I must say 401Gold has been amazing with me each time I’ve gone in. The staff is friendly, informative and welcoming. I am very pleased with their professionalism and assistance. Thank you!

Kash and Daniel are Honest, Knowledgable and care about their customers. Great selection of precious metals. Doesn't matter how busy they are, they will answer all your questions.

I just don't have the words to express the gratitude towards Brad. He is so kind and did take his time to explain the procedure. Again, thank you so much for all your help. I'm really happy that I was able to come here in person and also so happy with what I got. Would highly recommend you guys to all my friends and family.

I come from Taiwan. It was a very good buying experience in 401Goin. Daniel took a lot of time to explain and made me feel comfortable buying on the 401goin website

I recently had the pleasure of selling my jewelry and gold through 401Gold Inc and I couldn’t be more satisfied with the experience. From start to finish, the team displayed a remarkable level of professionalism and trustworthiness that put my mind at ease. They provided a thorough evaluation of my items, offering clear explanations and fair pricing. I never once felt pressured or rushed, which made the experience all the more pleasant. Their helpful and attentive staff were always ready to answer my questions and provide valuable insights, ensuring.The transaction was smooth and efficient, further highlighting their dedication to customer satisfaction. If you’re looking for a reliable and honest place to sell your jewelry and gold, I highly recommend 401Gold (ask for Kash). Their exceptional service and commitment to integrity make them a standout choice.

If you are buying or selling Gold or Silver 401 Gold is the place to go. What a great operation, Daniel knows his stuff and will educate on how he is testing the items and why he uses the different methods he used. 401 Gold has the premium test equipment to accurately determine what you have and will even test it for free and offers better prices than most for your Gold and Silver. Most of all it is a very comfortable environment and all testing is done right in front of you. I can almost guarantee you will leave knowing more than you did when you entered. The bottom line is , when you find a gold/silver dealer like Daniel and Kash, you won't want to go anywhere else and I will gladly drive from Mississauga to deal with people who love the business and act with honesty and integrity. Keep up the good work! Thanks again for all the info , Jamie

This is by the far the BEST place and ONLY place you should come to if looking to sell (in my case we had a bunch of coins). My boyfriend and I found this place and we met Daniel on the very first visit. Daniel has been so awesome! He is very knowledgeable and takes the time to look at what you have, and walks you through what he's looking for. He also has a big screen up so you can see what he's searching and what he bases his offers on. Most other places wouldnt even look at your coins one by one like Daniel does, his vibe also makes you feel welcomed and comfortable - and I loved the reactions he had when he saw what we had for him , you can truly see his passion! He's even taken a look at our coins past closing which was not our intention but he insisted it was fine. We visited numerous times and met some of the other staff which were all very friendly and helped out with our transactions. Another day we stayed a while as we had a lot for Daniel to look through and Kash offered us some water as well as gave us some advice on selling other products. All in all this location and the staff are awesome!!

My sister and I recently lost our mother at the age of 102. As you can imagine the loss of a loved one causes lots of different emotions. My mother had some gold bars and a safety deposit box and it was really difficult trying to retreive them from the bank. Eventually we did get them, but we had never sold gold or gold bars before, we naturally thought the logical and Safeway to do it would be go to the bank We called TD Bank because we both had accounts there and they said they would buy the gold and when we arrived, they looked at it and looked at the numbers and said no we can’t buy it. well, you can imagine how uncertain we were and so since the bars had been purchased at Scotiabank, we decided to try to contact the Scotiabank to sell them. The Scotiabank put us on hold and while on hold I googled how to sell gold and I was so fortunate to find 401gold. You can imagine never selling jewellery or gold before we were reluctant to go to someone that we knew nothing about. So I googled reviews about 401gold and was pleasantly surprised that I could not find one negative review. I called and spoke to Dan. He was so forthright and reassuring that we decided to go and visit. when we arrived at his store, everything was just as he had explained on the phone we talked for a while we got to know each other and decided to sell our gold to Dan and his wife Kash. they were very fair and gave us what we thought was a very good deal. In the future if we need to sell gold or coins they would be the first place that we would go with complete confidence. So if you are looking to sell something in the way of jewellery or gold or coins, please check their website 401gold. We are so happy that we did. Thanks Dan and Kash, two honest friendly people.

By far, the best place to go. The transparency of everything being done is unparalleled. Polite, honest, pleasant.... I could very easily go on. Even the atmosphere is wonderful. Clean, welcoming, very professional. The place is beautiful... "everything" in it.

We did a larger than normal transaction with 401 Gold. Our first time dealing with a non institutional buyer (banks) so naturally we were a bit hesitant. I will tell you, it was a FANTASTIC transaction from start to finish. Incredibly open and honest about every step of our transaction. From the impressive fast, high tech testing methods which he demonstrated the whole process for me. I was given a VERY FAIR price for my gold. We would absolutely recommend 401 Gold to anyone. They know their stuff!! Daniel and Kash are two lovely people that I would enjoy going to dinner with, incredibly personable. Can't give 6 stars, but we would if we could.